Why write a press release?
Press releases are an important part of the marketing/communications effort.
They communicate the latest news about your company and its products to the media.
Journalists rely on well-written press releases for story ideas and information.
Press releases on new product developments are important to journalists
for a variety of reasons, the major one being that their readers are interested
in the latest product developments in their industry. If you have a new product
you need to write a release. Press releases compliment any advertising campaign
by keeping your name in front of your market every time you launch a new product.
Another name for a press release is a news release meaning that it is
new news. Journalists are keenly aware of press releases on a product that has
been around awhile without substantial change. You run the risk of angering
journalists and having any future release seen as suspect. If you have a product
that has been around but has a significant new feature, that is news and the
journalists will welcome this information.
What are the key Steps to writing a successful press release?
The important key to writing a press release is keeping it concise and
to the point. Editors receive hundreds of releases every week. A tight, well-
written release will help an editor understand quickly why your news is important
to their readers.
The links below provide information on the steps you need to take to write
a successful release. Download these documents compliments of Product News Network.
How to Write a Press Release - PDF
Press Release Template - PDF