Why Product News Content?
Content is still “King”, and with the right content helps your site succeed.
Your site or service will succeed by providing news on new products.
Research and experience show that business professionals look for information on new
product developments. Executives, engineers, purchasing managers
and sales & marketing professionals read new product news stories for:
- rapid design, development and the manufacturing process,
- quick and informed decisions critical to their corporate objectives,
- support of sourcing and procurement choices,
- staying abreast of technological changes,
- competitive intelligence to protect their own market share.
Therefore, content on new products is essential for any
website serving a specific industry, marketplace, or company that wants to
prosper and survive. Your ability to provide this relevant information will
help you succeed in this highly competitive environment.
Users will come to you for product news.
The Internet has become a major source of news related
information, eclipsing in many ways traditional print media. However, despite
the proliferation of sources for sports, financial and other general consumer
oriented information, there is a genuine void of reliable B-to-B product news
that is aggregated in one offering. PNN offers you the ability to provide your
visitors with credible news on the latest product developments.
Be there when your users need you because product news is important
intelligence in any economy
“Down economy or not, executives recognize the need to
keep abreast of new products and services and the need to continue to invest to
remain competitive.”
Source: Yankelovich Partners
and Harris Interactive
In today’s economy especially, executives need timely
information on new products in their industry to make rapid and informed
decisions critical to their corporate objectives. To gather the knowledge
themselves is both costly and time prohibitive. To access it from your site,
transforms you from merely useful to mission critical.
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